Rocking out to Metallica in your man cave never sounded — and tasted — so good. The legendary rock band is taking the beer industry by storm with its very own pilsner, Enter Night.
The 5.7 percent hoppy beer was named after the band’s platinum-selling 1991 single “Enter Sandman,” and was brewed in partnership with California-based Stone Brewing. The brewery’s co-founder Greg Koch told USA Today that the band took an active part in taste-testing the beer before picking their favorite.
“They were really interested in understanding the process and making a thoughtful decision about the beer style and how we should do everything surrounding it,” he said.
Lars Ulrich, the band’s drummer, said the group didn’t want to make another strong IPA – they wanted it to be easy-drinking.
“We wanted to create something that would be good to drink, (when) maybe you are tailgating outside a venue waiting to get into a concert,” Ulrich told USA Today. “We wanted to have a very drinkable beer and one that would not, you know, knock your socks off.”
Technically, the beer was released at concerts during the band’s shows on their 2018 tour, but it wasn’t formally announced until now. The reason for that was because the musicians wanted to wait and see before launching the beer on a national scale.
“We had an under the radar/guerilla-style approach to this,” Ulrich explained at the beer’s release party, according to Revolver. “People have been drinking it, people have been talking about it … The feedback is great.”
Ulrich added that the beer will be available at “every grocery store and corner liquor store and rock ‘n’ roll show in all 50 states.”
To see if Enter Night is available in your area, visit Arrogant Consortia’s website.
Celebrity Booze Game High
This isn’t Metallica’s first foray into the alcohol market. In 2018, the band launched a Blackened whiskey that is “sound aged,” meaning it’s blasted with subwoofers during the aging process, according to Esquire.
It’s also far from the first time a celebrity got into the alcohol game. The long list of celebrity boozemakers includes Jay-Z, who has an ownership stake in a champagne company, George Clooney, who’s all-in on mezcal, and Conor McGregor, who recently launched his own Irish whiskey.