Home Must See The entertainment industry already has big plans for self-driving cars

The entertainment industry already has big plans for self-driving cars

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Just think about how relaxing your commute would be in a world of self-driving cars. You hop into your vehicle, tell the computer your destination, and settle in for a peaceful ride to work. Perhaps you can even take a nap, right?

Not if the entertainment industry has anything to say about it. You’re a captive audience the whole journey, so what better time to bombard you with even more “immersive entertainment experiences”? Companies have seen the future, and they’re already making plans to monetize it.

Intel and Warner Bros. recently announced a partnership to do just that. Referring to the autonomous vehicle (AV) as a new type of “consumer space,” Intel’s CEO writes that “the rise of the AV industry will create one of the greatest expansions of consumer time available for entertainment we’ve seen in a long time.”

With the average American spending more than 300 hours per year behind the wheel, entertainment execs hope that time can now be spent consuming content rather than driving. The Hollywood Reporter notes that some analysts predict that in-car streaming entertainment could result in as much as $200 billion per year in extra revenue. “Can the windshield be the movie screen of tomorrow?” asked Ted Schilowitz of Paramount Pictures.

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